Facebook & Instagram in one system
Meta Ads
"Meta is too expensive" usually means: the tracking is broken and the creatives are worn out.
Meta remains the widest-reach ad system in the DACH region — Facebook and Instagram cover nearly every age group from one ads manager. We run it on the three things that decide cost per lead today: signal quality, creative testing and clean funnel math.
Why Meta Ads?
No other platform combines this much reach with this much conversion machinery — if you feed the algorithm properly.
Reach across all ages
Facebook dominates 35+, Instagram the younger half — one Meta campaign plays both, with the system picking the best surface per user.
The strongest conversion algorithm
Years of purchase data make Meta's delivery uncannily good at finding buyers — given clean conversion signals via pixel and Conversions API.
Full-funnel in one account
Cold prospecting, warm retargeting, customer lookalikes and lead forms — the whole customer journey runs in one auction system.
Predictable lead costs
With €1,000–10,000+ monthly budgets, Meta delivers stable, forecastable cost per lead faster than almost any other social channel.
What our Meta Ads management includes
Tracking & Conversions API
Pixel plus server-side Conversions API, GDPR-aware consent handling and event quality checks — the foundation Meta performance stands on.
Account & funnel structure
Lean campaign structures built for today's Meta: consolidated ad sets, broad targeting where it wins, exclusions where it saves.
Creative production
Statics, carousels and short videos in Facebook and Instagram logic — produced AI-assisted, sharpened by performance data.
Systematic creative testing
Hooks, formats and messages tested in a fixed rhythm — because on Meta, worn-out creatives are the number one reason costs climb.
Lead ads & instant forms
Native lead forms with qualifying questions and direct CRM handover — leads reach your sales team in minutes.
Reporting on real numbers
Cost per lead and per customer, cross-checked against CRM data — not just what the Meta dashboard claims.
How we work
Audit & signal check
Existing account? We check event quality, structure and creative fatigue first — most Meta problems live here.
Offer & funnel math
Target cost per lead from your margins, plus the offer angle cold audiences will respond to.
Setup & creative set
Tracking, campaign structure and the first testing set of creatives — live within two to three weeks.
Learning phase & pruning
The algorithm gathers data; we cut losers early and protect budget while cost per result stabilizes.
Testing rhythm & scaling
Weekly creative rotations, monthly structural reviews — budget grows stepwise as the lead price holds.
Related services
Channels work best when they play together. These offerings pair naturally with this one.
Transparent Meta Ads pricing
One-off setup
€1,000
Monthly retainer
€2,000/month
Ad budget
€1,000–10,000+/month
Frequently asked questions
For 30+ audiences, Facebook is still the biggest paid-social reach in Germany, and buying power sits exactly there. Younger targets are covered via Instagram placements in the same campaign. Meta decides per user where your ad performs best — you don't have to choose.
Get a Meta account that earns its budget
Request a free account check — we'll show you where signal, structure or creatives lose money, with a transparent, no-obligation quote.
No spam. No commitments. Response within 24 hours.